Advances in computing power, funtion of computing and machine learning all largely expand the type of tasks that can be addressed and successfully resolved by machines. At the similar duration, the unprecedented taken again as recent of lightweight technologies, the diffusion of digital platforms and social media, approved the current online environment a social dimension that was only roughly present in the early internet.
Taken together, these developments initiate a cultural context that increasingly quantifies daily pursuits and induces the framing of normal life issues in terms of data and whatever relations can be conclude out of the crunching of large data volumes across lay and expert cultures. This is, on many counts, an epochal transformation through which the marks of a digital culture (data and data relations) convention out the quick reality of personal experience, experiential knowledge and movement interaction. Even though neurosis and the diffusion of formal methods of living and knowing have been intrinsic to modernity, now the developments distinct in some important respects that are worthy of being detect and monitor.
Massive data generation is the differnt mark of our age, and data gaining is its holy grail. If available, data are assumed to be able to tell us who we are, how markets and organizations work, what are the reason for friends to choose and what communities to join, what flights may be lowest cost today, how to drive to a target in the urban mazes of modern cities and so forth. This is only a small list of a immediatly expanding list of issues that are claimed to be successfully addressed by data crunching. The common suggestion to underlying these claims is that, if correctly perused, the data that are massively and meticulously captured and stored every day in all walks of life would be able to brighten personal, social and natural realities and address an impressive array of issues confronting contemporary people and societies.
While many of these issues may appear minor their importance are not. Conducting an required portion of normal dealings by relying on solutions or suggestion produced out of available data by machines greatly reframes everyday patterns of living and potential an important change in longstanding human habits.
An essential development over the last decade so coincides with the unprecedented increase in the use of lightweight technologies, such as smart phones and tablets, by large people segments. Every click that lightweight technologies allows people to perform in the differnt online environments to which they hook them is transformed into data. Used skillfully and innovatively by digital platforms and the wider business ecosystem of the internet, this data forms the basis for structuring a whole new context of behavioral relevance made of relations between data items, which are essentially abstractions.
A second group of developments that differntiate the current internet from earlier contexts of daily life, including the context of the early internet, is related with the diffusion of social media and the massive combination of people’s daily pursuits to the online platforms of social media. Similar to the diffusion of lightweight technologies with which they are closely connected, social media platforms engineer an online stimuling and functional environment in which each avtivity performed by human users becomes a countable click, and can be used together with the clicks of other users to construct profiles of persons and advertising audiences, or political audiences, out of various online communities and groups. New forms of personal and social experience are therefore inherite from the data footprint of the engineered social interaction of social media and fed back to people in the form of individual services, targeted advertisin suggetions.
These developments are further magnified and reinforced by the internet of things (IoT). Through the IoT, the bulky aspect of things and their absulate reality are transformed into a mass of computable marks that are locate as the basis for developing a frequiencies of services to both human users and other machines of the private complex. These services are no more than data relations extracted out of the accurate recording and datafication of the human use of domestic appliances and accessing networks and other mechanical settings that industrial capitalism commit us and which the IoT now expands.